The research was conducted with the aim
To collect opinions from university students on “안전놀이터” by presenting basic data of Sports Toto marketing.
perception of lottery and purchasing behavior of Sports Toto in order
to revitalize Sports Toto, and the following conclusion was drawn
through the survey. Surveyors with experience in participating in gambling
and gambling in lottery appeared lower than those without experience,
and participants had a more positive image than those who did not.
Therefore, experience is needed to improve their image.
The results of the correlation between the types of participation show that
both of them are individually aware of the opposite image factors of
pleasure and addiction at a high level, suggesting that measures for
eliminating negative images and strengthening positive images should be
carried out bilaterally.
a realistic view of Sports Toto
The reason for participating in Sports Toto is that the “안전한 합법토토” strategy
of linking or equating Sports Toto with existing sports as it is now
considered valid, and the possibility of winning the Sports Toto
should be highlighted to strengthen the image of university
students as a healthy betting game that is possible for sports leisure rather.
In this result, soccer was the highest in sales, but it is believed that the
buyer’s demand for the items and methods should be investigated
from time to time to secure a structural investigation route that
applies the items and methods according to the results.
Positive image enhancement should also be considered in service
factors, and advertising should focus on sports newspapers, the most
favored means of public relations. I think that reducing inconvenience
disclosing the Internet usage process will affect gambling
Change the deadline and increase the number of times
“안전놀이터” is used due to image improvement.
In conclusion, since inducement of participation is directly related
to image enhancement, a dual image enhancement strategy should be
implemented for image factors while inducing participation in
consideration of service factors.
Today’s leisure form is changing to the extent and content that can
be shared with daily life while having the effect of deviating from
daily life. The multidimensional nature of sports is a trend that is
being subdivided by rapid changes in living conditions
and advances in science and technology.
But even if the various characteristics and functions of sports exist,
sports are basically born from people’s entertainment.
To test a kind of luck or to ‘play’ it to enjoy it more as a diversion,
so that sports may act as a liberator from the abstinence of daily life.